How can rhetoric and style be used in one's writing to argue a point and sway an audience?

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Answered by: Joshua, An Expert in the Rhetoric, Style and Interpretation Category
Writing for rhetorical consignments can sometimes become quite the daunting task. However, if the writer possesses a natural ability to wield the power that rhetoric and style create together then their arguments can be made almost effortlessly. Style is concerned with the order and natural cadence (or rhythm made up of phonemes or syllables) of the voice being carried across the page into the reader’s mind. The “point” of someone’s argument is the meat, the very essence of each ideological conflict (i.e. arguments).

When writing, and consequently with speaking, style is what undoubtedly grabs an audience’s attention and allows one to manipulate it. This manipulation is what we usually call Rhetoric. For example, when someone poses a rhetorical question it has been posed not so as to be answered by the points of an audience, but rather by the author of any specific argument. When we collaborate rhetoric and style together, we achieve an effective argument. While style can be a reasonably difficult composition skill to hone, rhetoric can be studied and categorized into figures of speech and various logos/pathos reasoning techniques.

Rhetorical questions we have already mentioned, and where their effectiveness is attributed to; now let’s explore some other extremely useful methods. A favorite among audiences and authors alike is emotive or evocative language. Words used deliberately to create an emotional impact or response. Emotive language is particularly common in poetry, in which language is at its most condensed and suggestive. Emotive, vivid language is also a rhetorical device that will contribute to the betterment of your style. Another device is using parallel structures, or using a comparison between either two similar or different ideas and utilizing them to bolster our argument to our audience.

One last rhetorical device worth mentioning is the manipulation of sound patterns within the words of the composition. This device can be accomplished by putting into use figures of speech like alliteration, assonance, repetition, and a slew of other grammatical styling’s that will earn any argument points that can be achieved. However, it is important to remember the logos or logical facets of your arguments are just as crucial as the pathos part of it. Pathos reasoning is the appeasement of the emotions. Its goal is to create a favorable emotional affection of the audience towards the objective of the speech. The overall ability to achieve pathos is eliciting emotions. There are various ways to achieve an emotional reaction in the audience. In ancient times there was a discipline about affects; it encompassed theory of arousing feelings during the speech and drafts for the classification of feelings.

In rhetoric, the arousal of feelings is associated with style, since only a certain use of language can create emotional reactions in the audience. Thus, the achieving of pathos goes hand in hand with the use of a certain style elements, strategies, e.g., figures of speech and style of the language. This article has attempted to demonstrate how to synergize style and rhetoric to sharpen the points of concern with in each time we go to argue.

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